Monday, October 5, 2009

Florence And The Machine

There's one thing that scares the hell out of us at The Enc its the state of the charts.

Florence And The Machine look likely to be the ONLY new British artist with a platinum album this year. Not Little Boots, winner of the BBC's much repeated Sound Poll of 2009, nor La Roux, VV Brown, White Lies (there's a band called that, not to be confused with Mr Hudson), or Frankmusik who all appeared in this hype chart.

So for those that didn't appear in the Sound Poll this year, it makes you wonder exactly how many albums they are selling, and how much the labels are spending on them to try and convince the music buying public (there are still some) that a package containing the tracks they have heard on the radio, with 7 or 8 fillers is worth coughing up for. In many instances, of course it isn't, and the labels are spending far too much - but why then has Florence And The Machine "connected"? Might it be as simple as having good songs that people can sing along to in the car? And why did the critics / DJ's / pundits not spot this when voting last November?

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